Metrics-Obsessed, Results-Confused: When Law Firm Data Misses the Point

Law firm owners love metrics — until they realize they don’t know what to do with them.

You’ve got dashboards. You’ve got weekly reports. You’ve got charts and color-coded graphs.

But do you have results?

Common Signs You’re Tracking the Wrong Things

• You measure activities, but not results or outcomes

• Your team hits their numbers, but business isn’t growing

• No one knows what to do when a KPI drops or trends the wrong direction

• Metrics are reviewed… and ignored

Vanity Metrics vs. Decision Metrics

Vanity Metric Example:
“We had 100 leads last month!”
But… how many were qualified? How many converted?

Decision Metric Example:
“Qualified leads dropped 30% this quarter. Let’s adjust ad spend and intake scripting.”

What Your Metrics Should Do:

• Tie directly to firm priorities

• Point you to where to dig to figure out what’s going on

• Tell you where problems are forming

• Support coaching and feedback

• Help forecast performance, not just describe the past

The COO’s Role in Data-Driven Performance

• Clarifies which KPIs actually matter

• Sets up dashboards and meeting rhythms to review them

• Helps teams take action when numbers shift

• Builds scorecards tied to accountability — not just reporting

Data is only useful if it leads to action. Let’s simplify your metrics and turn your reports into results.